Skills & Competencies

    Capabilities

    Marketing & Strategy

    Marketing StrategyBrand PositioningConsumer BehaviourDigital MarketingCustomer ExperienceContent StrategyMarket Research

    Business Analysis

    Financial AnalysisData InterpretationCompetitor AnalysisBusiness ModellingSWOT AnalysisKPI Frameworks

    Communication & Leadership

    Presentation SkillsReport WritingTeam LeadershipStakeholder ManagementNegotiationPublic Speaking

    Research & Technical

    Business Research MethodsSocial Media PlatformsProject Management

    Digital Tools

    Microsoft ExcelPowerPointGoogle AnalyticsCanvaSEO Basics
    Core Competencies

    Professional Strengths

    Strategic Thinking

    Ability to analyse complex business environments and develop actionable strategic recommendations grounded in evidence.

    Analytical Rigour

    Strong quantitative and qualitative research skills with experience in data-driven decision making and critical evaluation.

    Creative Problem Solving

    Capacity to approach business challenges with innovative thinking, practical solutions, and entrepreneurial initiative.

    Professional Communication

    Excellent written and verbal communication skills refined through academic presentations, reports, and professional contexts.

    Certifications

    Professional Development

    Certification certificate for Practical AI for Marketing issued by Google
    2026

    Practical AI for Marketing

    Google

    Developed expertise in leveraging AI-driven tools to optimise marketing campaigns, focusing on data-informed decision making and automating customer engagement strategies to drive business efficiency.

    Certification certificate for Excel Essential Training issued by LinkedIn Learning (NASBA & AICPA)
    2026

    Excel Essential Training

    LinkedIn Learning (NASBA & AICPA)

    Mastered fundamental and advanced Microsoft Excel capabilities, including complex formulas, data analysis, and technical reporting essential for accounting and business operations.

    Certification certificate for Marketing Analytics & Data Analysis issued by LinkedIn Learning (NASBA & AICPA)
    2026

    Marketing Analytics & Data Analysis

    LinkedIn Learning (NASBA & AICPA)

    Developed deep expertise in business analytics and data interpretation, focusing on using marketing metrics to drive strategic insights and optimize business performance across diverse channels.

    Certification certificate for SEO Certification issued by HubSpot Academy
    2026

    SEO Certification

    HubSpot Academy

    Mastered the fundamentals of organic search visibility, including advanced keyword research, on-page optimisation techniques, and technical SEO strategies to improve brand discovery and traffic growth.

    Certification certificate for Marketing and Communications issued by IBMI
    2026

    Marketing and Communications

    IBMI

    Strengthened core understanding of consumer behaviour and the marketing mix, focusing on how strategic communication and brand positioning contribute to long-term market competitive advantage.